"Trained on your content" is one of the most common claims in chatbot marketing, and one of the least explained. Here's what it actually involves.
A properly grounded chatbot draws from two sources: your existing website (crawled automatically, so you're not rewriting anything) and any documents you already have — service descriptions, FAQs, price sheets, policy documents. The goal is reusing what you've already written, not creating new content from scratch.
A chatbot that answers from general internet knowledge instead of your specific business will confidently give wrong answers about your hours, your pricing, or your policies — which is worse than admitting it doesn't know. The better approach is confining answers to what you've actually provided, with an explicit setting for how strictly.
A one-time training pass goes stale the moment you update your website. Look for a setup that re-crawls and refreshes automatically as your content changes, rather than requiring you to manually re-upload every time something changes.
This is exactly how ChatGenio's onboarding works — see the three-step process for the full picture.